Are you promoting your business on social media, but you don't see any results? Do you want to learn how to fully use the potential of social media? Get to know the book "Strategic approach to social media activity" and achieve your goals!
The book consists of an introduction and 16 short chapters – each of them is dedicated to one specific topic. The author moves smoothly from one topic to another – a logical sequence is maintained.
The item contains many illustrations, examples and checklists, which facilitate understanding of the presented content and its arrangement (especially important for visual learners). The whole is kept in black and white, although it does not disturb the reception of the content. The structure is well thought out, clear.
The book “Strategic approach to social media action” is entirely devoted to building a communication strategy in social media. Author Anna Ledwoń-Blacha briefly explains at the beginning what social media are and what their history is, and then moves on to the proper part, i.e. how to develop a strategy step by step. Although it uses industry terminology, the book is written in a way that is understandable to everyone.
From the book you will learn, among other things:
You will also find many useful checklists such as:
This is not another standard strategy book – it contains much more useful content, tips and examples, strictly from the communication perspective. The author comprehensively discusses B2B and B2C communication strategy, thanks to which building a conscious brand presence in social media is not that difficult.
Step by step, it guides you through the individual stages of your strategy – from brand positioning, competition analysis, brand visual identity, selection of communication channels, types of content and content formats, to community building and analytics. The added value is checklists that allow you to organize your knowledge and apply it in practice on your own example.
“Strategic approach to social media activity” by Anna Ledwoń-Blacha is a book that I definitely recommend reading – especially to people who want to explore the secrets of communication strategy. It is a compendium of knowledge on the subject, a combination of theory and practice. Thanks to it, building a brand in social media will be simple and enjoyable.
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