Selling on foreign markets via Allegro brings many benefits that can significantly impact the development of e-commerce. Allegro allows you to reach customers in different countries, which increases your potential buyer base. It allows you to sell in countries such as:
With a larger number of customers and a variety of markets, sellers can count on higher revenues. Allegro is one of the largest e-commerce portals in Poland, which helps increase brand recognition. Selling on Allegro involves less financial risk compared to investing in an online store. Sellers can test different markets without large initial expenses.
The e-commerce market in Hungary has shown significant potential and growth in recent years, driven by various factors, including increasing internet penetration, changing consumer behavior, and the impact of the COVID-19 pandemic. Hungary has a population of almost 10 million, and around 85% are internet users. Around 79% of Hungarians made online purchases in 2023, indicating a strong and growing customer base for e-commerce. The e-commerce market was valued at EUR 3 billion in 2022, with marketplaces accounting for a significant portion of e-commerce revenue.
The most popular marketplace in Hungary
Among online consumers, the most popular categories are fashion (40% of all online purchases), electronics (25%), food and personal care (14%).
Hungarians are keen to shop online from neighbouring countries. The German market is the most popular, but Hungarians also shop from Great Britain, Austria, the Czech Republic, as well as China and the US.
In addition, the average value of a shopping basket online is higher than in the case of traditional shopping. The average value of a basket has increased from 7,500 HUF (approx. PLN 81) to 11,600 HUF (approx. PLN 125) over the last five years. Customers who shop online are more willing to spend larger amounts at one time.
As with Allegro.cz and Allegro.sk, you don't have to create a new account or re-list your offers. Allegro allows for quick and easy copying of offers, automatic translations and a price converter. To start selling on Allegro.hu, you need to add delivery methods to Hungary in your price lists. You don't need to sign new contracts with carriers, just use the Allegro database. The most popular delivery methods in Hungary are Packeta (parcel machines), DHL and DPD.
Label information and product instructions are often essential for correct use. When offering offers in the Hungarian market, customers should receive this information in their own language, so make sure that the products contain translations of all necessary information before sending the package.
The smallest denomination in Hungary is 5 forints (HUF). To make it easier for Hungarian buyers to sell and buy, prices will be automatically rounded to multiples of 5 (ending in 0 or 5). This will ensure that prices are in line with market standards.
Hungarians, like Czechs and Slovaks, prefer cash on delivery. Despite the growing popularity of electronic payments, online transfers account for only 30% of all e-commerce transactions. Allegro has launched a program by the end of 2024, thanks to which the seller will pay only PLN 1 for an uncollected parcel sent to Hungary.
It is worth knowing that, just like in Slovakia, BDO registration is required in Hungary before shipping begins. This is a necessary step for any seller who wants to start selling on the Hungarian market.
Selling on Allegro.hu, like on other Allegro platforms, brings many benefits. By selling on foreign markets, entrepreneurs have the opportunity to increase their reach and revenue. Simple Allegro tools and logistics support enable sellers to succeed in international e-commerce.
If you are considering expanding your Allegro sales to foreign markets and need effective advertising for your products, check out our offer . Our specialists will help you get ahead of the competition and increase your profits!
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