Increase the conversion rate of your Google Ads ads with the contact forms extension (component). The contact forms component in Google Ads is an effective tool that allows you to collect contact data directly from ads. With this feature, users can quickly and easily submit their data, which increases the chances of conversion.

This component is especially useful in mobile campaigns, where a simplified data entry process attracts more potential customers. In this article, you will read about the benefits of using contact forms and discuss what they consist of and how to properly configure the extension.

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What is the Google Ads contact forms component?

The Google Ads contact forms component is an extension that allows you to collect contact information directly from ads. This allows users to fill out a form without leaving the search results, which increases the chances of acquiring leads. This form appears as an expandable element in ads, where you can quickly enter data such as name, email address, or phone number. This is especially effective on mobile devices, where simplicity and speed of data entry are key for users. However, the extension also displays successfully on computers.

The form extension can be used not only in traditional text ads. The component is available in several types of campaigns:

Google Ads Form Extension Requirements

To use the Google Ads contact form extension, you must meet several key conditions set by Google:

Meeting these conditions is necessary to be able to effectively use contact forms and collect user data directly from Google Ads ads.

Google Ads Form Extension Configuration

To successfully set up a lead form extension in Google Ads, you need to log in to your Google Ads account and go to the campaign you want to add the form to. Then, select “Components” from the side menu, then click “+” and select “Let’s Contact Form Extension.”

Before you can configure the form extension, you must accept the terms and conditions of use for this extension. After clicking the "view and accept terms" button, you will be able to read the terms and conditions in detail.

google ads form extension

Moving on to the form extension itself, it consists of several elements:

After a user submits a contact form, Google Ads lets you display a personalized thank-you message to confirm receipt of your submission. In this message, you can thank them for completing the form and let them know what happens next (e.g., “Thanks for reaching out! We’ll get back to you soon.”).

In addition to the message, you can also redirect the user to a landing page that provides additional information or allows for further interaction, such as downloading materials, signing up for a newsletter, or learning about an offer.

Google Ads Extension

In Google Ads, you can easily download a list of left leads from your prospects directly from the platform under the “Components” tab. This data can be downloaded in a CSV file format, which allows for easy processing and analysis. Alternatively, Google Ads allows you to create an integration that automatically transfers the collected data to your customer relationship management (CRM) system.

google ads crm form extension

Benefits of using the contact forms component

Using the contact forms component in Google Ads brings companies a number of benefits that can significantly affect the effectiveness of advertising campaigns. First of all, it allows for quick and easy collection of contact data from potential customers directly from the ad, which minimizes the risk of losing interested users. This is especially beneficial in mobile campaigns, where users value simplicity and speed of interaction.

Contact forms increase the number of leads because the filling process is short and intuitive, which encourages action. In addition, the automation of data collection allows for easier contact management and better analysis of campaign results, which in turn allows for more precise targeting and optimization of marketing activities. For companies, it is a great tool that increases the effectiveness of campaigns, increases conversions and builds a database of potential customers.

Industries that should particularly benefit from this expansion include:

Summary

The contact form extension is a simple but effective tool that can significantly impact the results of your advertising campaigns. With it, you can automate the process of acquiring leads and focus on building relationships with customers. It is especially recommended for industries such as e-commerce, services, real estate, finance, education, tourism and automotive.