Promotion extension (Promotion component) in Google Ads is a free tool that allows you to present attractive offers and discounts directly in search results . With them, you can highlight your special offers, discounts or sales directly in your ads, attracting more attention and increasing your click-through rate (CTR). In this article, I will take a closer look at what exactly promotion extensions are, what benefits they bring, how to set them up and implement them.

How does the promotion extension (component) work?

A promotion extension in Google Ads is an additional element of your ad that allows you to highlight special offers, discounts, and sales directly in search results . Adding a promotion extension makes your ad more attractive, grabs users' attention, and can lead to a higher click-through rate (CTR). The promotion extension appears below the main ad text and includes promotion details such as the discount type, promo code, and offer expiration dates.

With this tool, you can effectively communicate your offers and encourage users to make a purchase decision faster. The setup is simple and allows you to adjust the promotion to specific occasions and target groups, which increases the effectiveness of advertising campaigns. The promotion extension is displayed mainly in the Google search engine. In the case of adding the extension to the Performance Max campaign, the promotion extension can also be displayed in Google Maps.

Configuration of the Google Ads promotion extension (component)

Setting up a promotion extension in Google Ads is a process that allows advertisers to effectively promote special offers directly in their ads. A promotion extension consists of several key elements and offers a variety of customization options.

• Select an occasion: First, you choose the occasion for which you are preparing a promotion, such as Black Friday, Christmas, New Year, Valentine's Day. Google Ads provides a list of popular occasions, making it easy to match the promotion to specific dates.
• Promotion type: You can choose the promotion type that best suits your offer:

• Percentage discount / discount amount: Set the percentage discount value, e.g. 20% discount, or enter a specific amount, e.g. PLN 50 discount.
• Price Discount: You specify a new, lower discounted price.

• Promotion Details: In this step, you enter the promotion details, such as the minimum order value, promo code, and the promotion start and end dates. You can also add optional details, such as exclusions.
• Dates and schedule: Setting the exact dates your promotion will run is key. You can also set a schedule for your ads to run at specific times or days of the week.
• Devices and Location: Customize which devices (computers, mobile devices) and locations (countries, regions) your promotion extension ads appear on.

Once you have entered all the data and options, simply save the changes to activate the promotion extension in your ad campaign. Configuring the promotion extension in Google Ads allows you to present special offers precisely and attractively, which can significantly increase user engagement and campaign effectiveness.

Benefits of using the promotion extension (component)

• Increased ad click-through rates: Attractive promotions grab users' attention and encourage them to click on your ad.
• Improving conversion rates : By showcasing specific discounts or benefits, you increase the likelihood that users will make a purchase.
• Strengthening your company's image: Extending your promotion shows customers that your company is open to offering attractive prices and discounts, which can build a positive brand image.
• Increase Sales: Ultimately, the primary goal of any marketing effort is to increase sales. Extending a promotion can be an effective tool to achieve this goal.

While extending promotions can be a valuable asset for almost any online business, it’s especially useful in industries characterized by:

• Highly competitive: In highly competitive industries where companies are competing for users' attention, a promotion extension can help highlight your offers and encourage users to click on your ad.
• Seasonality: In seasonal industries where sales spike during certain times, extending your promotion can help you capitalize on these peaks and increase sales.
• High cart value: In industries where the typical shopping cart is expensive, extending a promotion can help encourage users to add more products to their cart and increase their sales value.

Examples of using promotion extensions in various industries:

• Online clothing store: They might promote their summer sale by offering 20% off all dresses.
• Restaurant: Can encourage customers to visit by offering 15% off meals every Monday.
• Beauty salon: May promote a new treatment by offering 10% off your first visit.

Summary

Extending your promotion increases your ad’s visibility, improves your click-through rate (CTR) and conversions, and allows you to better tailor your offers to specific occasions and target groups. It’s easy to set up, and the benefits include more effective ad campaigns and better sales results.

If you’re looking to increase sales and stand out from the competition, extending your promotions could be the perfect solution for your business. Try it out today and see for yourself!