Did you know that returning customers spend up to 67% more than new customers? What's more, acquiring a new customer can cost up to 5 times more than getting someone who has already made a purchase to re-purchase.
Customer loyalty is therefore worth its weight in gold. However, it does not come out of nowhere – it is the result of a well-thought-out strategy aimed at providing customers with the best possible experience.
How can you build it using automation?
When you hear the word automation, do you think of a chatbot? Rightfully so – but you need to know that this is only a small part of what AI can do.
The basic function of a chatbot is to provide immediate (and helpful) answers to customer questions. Quickly resolving their doubts or problems is in itself a way to build customer loyalty.
Chatbot can also act as a virtual assistant that “guides” customers through the intricacies of your offer.
You can go a step further, though. Artificial intelligence gathers knowledge about customers, which you can use to build loyalty. If someone starts a conversation with the chatbot more than once, it won't escape its attention.
For customers who already use your services or have made a purchase in the past, you can offer something extra during a conversation with the chatbot. This can be a discount code, of course, but also a link to interesting material – for example, an e-book developed by your company.
Using the AI Busters automation engine, you can easily plan similar conversation scenarios.
Personalization in business has been talked about for years. Artificial intelligence creates the greatest opportunities in this area.
This is all because it constantly collects data about customers – and is able to recognize their emotions.
Let's not kid ourselves, human memory is fallible - in the case of automation, however, there is no such thing as "memory". There is a database, however. No customer statement will be forgotten, which can be used to shape communication and build customer loyalty.
Thanks to this, you can also create personalized product recommendations or change your services to make them even more responsive to customer expectations.
A loyalty program does not have to work on identical principles for all customers.
Depending on their needs or preferences, which you will learn thanks to, among other things, artificial intelligence, you can adjust the program conditions to individual consumer groups.
You can also use AI to handle loyalty program queries. This is one of the core features of the AI Busters automation engine.
One slip-up can affect customer loyalty. Especially if it involves customer service.
Thanks to artificial intelligence, you will stay in touch with your customers 24 hours a day – and none of their messages will be missed.
It is true that AI will not answer absolutely every question. In such a case, however, it will forward the message to a person with appropriate qualifications and immediately inform the customer about when they can expect a solution to their problem.
All the tactics described above effectively help build loyalty among customers. In reality, however, nothing shapes it as much as a product or service that meets their expectations.
Artificial intelligence will also help you analyze opinions coming from the source itself. AI Busters performs a detailed analysis of user comments and then creates clear reports summarizing their content.
The feature is now available in mobile app stores.
Sounds interesting? Discover all the possibilities of AIBusters!