When you need to grab the user's attention in a split second, the image can be your advantage in this race. Google Ads graphic extensions (a component with an image) can help you with this, and can become an element that distinguishes you from the competition. This is a modern tool that allows you to enrich advertising in the Google search engine with images, thus increasing their attractiveness and effectiveness.

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What are image extensions in Google Ads?

Image extensions (image component) are a feature in Google Ads that allows advertisers to add images to text ads, which can significantly increase their visibility and effectiveness. Instead of relying solely on text content, advertisers can now add attractive graphics that better illustrate the offer.

Images have a powerful ability to grab attention in a way that text ads alone can’t. Microsoft Advertising has gone a step further and allows you to create just a graphic ad on the search network, called a rich media ad.

Benefits of using graphic extensions

Google Ads graphic extension

Google Ads image extensions significantly increase campaign effectiveness by:

Types of graphic extensions

Google Ads offers several image extension options that you can use depending on your campaign goals:

google ads extension
dynamic graphic extension

In the case of dynamic graphic extensions, to enable such a function on the account, simply click More in the Components tab and go to Component created automatically at the account level. Then, in the Automatic Component Settings tab at the account level and by selecting Dynamic Images you will be able to enable this option.

dynamic graphic extension

Technical aspects of graphical extensions

Image extensions in Google Ads improve the effectiveness of your ads. However, for them to serve you well, you must meet the appropriate technical requirements that Google sets for images:

Graphics should be simple, clear and easy to understand. It is important that they are consistent with the brand's visual identity and clearly communicate what the ad offers. Overly complex images can distract from the key message.

Summary

Image extensions in Google Ads allow you to enrich text ads with images, which significantly increases their attractiveness and effectiveness. Images attract attention, improve click-through rates (CTR) and support building brand recognition.

They help you reach more engaged users, which translates into higher conversion rates. By using high-quality graphics and testing different options, you can optimize campaign results and effectively manage your budget.

Graphic extensions are used in many industries. In e-commerce, they can present product photos, in tourism – picturesque views of destinations, and in real estate – photos of offered properties.