When planning to implement marketing automation (MA) in your company, you need to consider all the advantages and disadvantages of this solution and allocate an appropriate budget, for example, for specialist software. Are you wondering whether this type of investment will pay off? This article is just for you!
But with Marketing Automation it can be even better! It is hard to change habits and implement something new, but in today's world it is natural and using outdated methods is not effective at all. Thanks to automation, the number of manual activities will be reduced, which leads to obvious benefits, such as saving time.
Someone who is not familiar with Marketing Automation may think that many messages will be sent automatically to random people. In reality, only those interested who have agreed to receive advertising from the company receive emails. Such activities also allow for reasonable expenses, which is the opposite of expensive SPAM, sent to everyone at the least appropriate moment.
We have already mentioned this topic on the blog many times. E-mail marketing is very popular and contrary to popular opinion, it has not been replaced by new forms of communication. What is more, the fees for sending e-mails are much lower than advertising and promoting a company, e.g. on Facebook. Social media also limits the personalization of content tailored to recipients, which is an advantage of communication channels such as e-mail. Remember also that automation allows you to contact users in many ways, such as push notifications or SMS.
Many people associate marketing automation only with sending emails, so they don't understand the differences in pricing for individual services. This makes the attitude towards MA negative from the start. In reality, you gain many tools that will allow you to build a contact database, plan automatic sending through various communication channels or create scenarios based on customer segmentation. In iPresso, every company will find something for itself, regardless of size.
If you are still wondering whether MA implementation is for you, we have some arguments that will surely convince you!
Sending advertising campaigns doesn't have to be very expensive. Marketing automation allows for segmentation and personalization of messages, so a specific person will receive an SMS or email with products that they are actually interested in. For example, a customer of an online perfumery will receive information about a promotion on perfumes that they recently viewed on your website. In this way, you will limit the number of ads and reduce costs, and at the same time increase interest and sales.
We know how often customers abandon their shopping carts on websites. This is a big problem, but automation makes it possible to reach these people and convince them to come back. All you need to do is send messages that encourage them to complete their purchases. Using discount coupons will be helpful, which will certainly attract many people and allow them to complete the transaction.
You should not forget about a potential customer when they take action on your website. Signing up for a newsletter or clicking a link to a blog does not mean that the person will buy something from you, but they are interested in your offer, which you can use. Using pop-ups or sending an SMS about a special, time-limited discount, you have a chance to turn such a person into a loyal customer. It is worth not interrupting communication after the purchase and informing, for example, about a new collection or a sign-up for a pre-sale of a product and thus maintaining interest.
It's best for you to see for yourself that Marketing Automation is for you. After implementing the system, you can calculate the return on investment, or ROI, on an ongoing basis. We've written about this topic on our blog recently (you can read the article here ), so now we'll just briefly show you what's worth doing. First, estimate the costs associated with implementing marketing automation and add up all the profits separately. Use this formula and calculate ROI:
A positive return on investment means that the investment is profitable, so the higher it is, the better. Remember to perform calculations regularly, e.g. once a quarter, and monitor this indicator, because a single negative result does not have to be alarming. It is important that the ROI is ultimately positive, which will convince you that it was worth investing in Marketing Automation.
Implementing marketing automation allows you to save money and create more effective marketing campaigns. Doubts about the use of MA are not very accurate, but they prevent many entrepreneurs from trying this system and improving customer service. The budget that should be allocated for marketing automation is usually much lower than spending on less effective social media ads, and at the same time it can reach a larger number of recipients interested in the offer.
See why you need Marketing Automation too. Start your free 30-day trial and try our iPresso platform today.