The beginning of September brings with it more news in the SEO/SEM world – and each of them is worth considering in your strategy for the coming weeks. Want to know what's going on in the marketing grass? We invite you to read on! 👉

🔵 Google Analytics introduces a new feature that lets you compare up to five metrics at once, making it easier to analyze trends and optimize marketing efforts. Additionally, the system automatically detects anomalies in the data, allowing for faster identification of unusual patterns in website traffic.

🔗 https://support.google.com/analytics/answer/9164320?hl=en…

🔵 Google has updated its documentation for organizational structured data, adding clarity and precision to the description. The new version emphasizes the importance of differentiating organizations through structural properties and the ability to enhance visual elements of search results, such as logos and knowledge panels. The changes introduce more detail to help you better understand how structured data works, especially in the context of retail businesses.

🔗 https://developers.google.com/…/structu…/organization…

📘 TIPS&TRICKS

➡ Early analysis of SearchGPT shows that the tool has the potential to compete with Google, but needs further development. While it does a good job of summarizing information, users report limited depth of results compared to Google, especially for transactional or local queries. A more in-depth comparison of Search GPT vs Google below:

🔗 https://www.searchenginejournal.com/searchgpt-vs…/526232/

➡ Google Search Central has developed an interesting guide on how to use Google Trends. The tool – often underestimated by specialists – allows for precise content planning and fitting into current trends, which can significantly increase traffic to the site. We encourage you to watch it!

🔗 https://www.youtube.com/watch?v=Kkd2PkbCdSc

What to put on the calendar? 🗓🔵 June 12, 2024 – This Thursday, the Google Gemini Masterclass meeting will be held in Warsaw, where Google experts will present the latest tools in the field of artificial intelligence and machine learning.

🔗 https://inthecloud.withgoogle.com/gemini…/register.html