As always, every other Monday we come to you with our short review of news from the world of SEO and marketing. What interesting things happened in recent days? π
π΅ YouTube announced 9 new features at its Made on YouTube 2024 event to help creators grow their communities and build their businesses. Highlights include improved machine translation, an expansion of its shopping program, and the integration of DeepMind technology to generate advanced backgrounds in YouTube Shorts.
π https://www.searchenginejournal.com/youtube-unveils-9-new-features-at-made-on-youtube-2024/527591/
π΅ In less than a month, from October 15, 2024, Google will automatically activate travel data files in search ads for advertisers who connect their Hotel Center account to Google Ads.
π https://www.linkedin.com/feed/update/urn:li:activity:7241476950844698625/
π΅ Anyone involved in social media knows how inconvenient it is to not be able to add links to Instagram posts. However, there is a chance that this will change in the near future, as Instagram is testing options for adding links to Reels.
π TIPS&TRICKS
Ranking changes and traffic fluctuations often keep SEOs up at night. But Googleβs John Mueller advises against panicking over such one- or multi-day fluctuations. He recommends focusing on long-term trends, not day-to-day changes that can be exaggerated by smaller data sets.
π https://www.searchenginejournal.com/google-on-when-not-to-worry-about-traffic-fluctuations/526780/
What to put on your calendar? π
π΅ 24.09 - 25.09.2024 INSUMMIT, one of the largest insight and innovation festivals in Europe
π https://insummit.pl/