The latest publication from the IAB Polska Influencer Marketing Working Group (which also includes Reach a Blogger!) is another part of good practices prepared by industry experts. This time, we share knowledge on how to conduct tenders with influencers step by step.

The publication “Step by step through tenders with influencers” contains articles that focus on the practical dimension of conducting tenders:

⭐️ Collaboration with influencers
⭐️ Measurable indicators, placements and fields of exploitation
⭐️ Legal Issues
⭐️ Tips for public entities

The guide also includes a checklist and answers to the most frequently asked questions that may arise in this area.

Publication available for download from the IAB Polska website: https://www.iab.org.pl/wp-content/uploads/2024/05/Krok-po-kroku-przez-przetargi-z-influencerami_IAB-Polska_2024.pdf